The design of In-house and outsourced BDC’s, is a blended environment of inbound and outbound activities driven by the need for more revenue in order to justify their purpose. BDC agents are trained and managed based on the number of attempts, contacts, appointments, and show ratios. And there lies the problem; Old school training in a cell phone world. Successfully engaging a customer’s cell phone is not based on the number of attempts. Today’s cell phone users wants to know three things before engaging:

1. Who’s contacting me?
2. Why are you contacting me?
3. What do you want from me?

Do this correctly and you will increase appointments, show rates, and sales! Guaranteed or you pay nothing!